About the Product
Our Digital Marketplace is a fantastic opportunity for businesses to extend their sales presence both leading up to the event and after it has ended. This product is designed to allow users to visit our digital marketplace and easily search through our database of exhibitors, allowing them to follow up on any connections made during the Spring Ideal Home Show!
Product Quick Look
Our Marketing Plan
The strength of the platform is our ability to market this product to our established home show community! Our team has experience in optimizing paid media campaigns in addition to social media and google advertising so that your brand is seen by thousands! This platform will also be aggressively advertised to our social media following of over 2,500 people and an email audience of over 7,000 – both made up primarily of past show attendees.
Audience Marketing Timeframe: April 12 – May 7, 2021
Our multi-channel integrated marketing campaign will include the following aspects:
- Direct email communications to our database of over 7,000 past show attendees. These emails will include Exhibitor Highlights or Listings depending on which tier is selected. Unique emails will be sent 8 times throughout the month.
- Daily postings to our Facebook network with an audience of 2,400+ followers. Focus on unique content with Exhibitor Highlights (dependent on selected tier). Will also include a paid advertising campaign to ensure we broaden the reach and continue to grow our Facebook following and impressions to the Digital Marketplace.
- Regular postings on our Instagram and Twitter pages to continue to interact with our audience. Unique content with Exhibitor Highlights (dependent on selected tier) with an option to be featured as part of an Instagram Story.
- The Digital Marketplace will be featured prominently on the Event Website. Leading up to the last show, over 15,000 unique users visited the site, wiht more than 38,000 page views in the month before the show – this could be your listing!
- We partner with local Radio Stations to get live jock talk directing people to our Digital Marketplace. We'll also place small advertising buys with the top radio stations for our target audience.
- Our longstanding Show Partners – including Landscape Nova Scotia, Maple Leaf Homes, and real estate companies like Exit Realty, Royal LePage, and ReMax Nova Scotia – will be supporting our efforts by getting the message out to their followers.
Package Options & Pricing
There are different options on how to promote your business online, please review the options below. For full details, contact a member of the show team.
Let us help extend your online presence across various online platforms! We have multiple packages available – including graphic design, video editing, and social media services.
Don’t miss out on this unique opportunity to connect and conduct business with your customers. Book online by using the button to the right.