By Matthew Smith | Yella SEO & Web Designs is an internet marketing company that specializes in web design and local SEO in Atlantic Canada.

In Halifax’s increasingly digital market, your online reputation often serves as the first impression for new customers. Platforms like Facebook, Google, and Instagram play an important role in shaping how your business is seen by the local people.

Google Reviews vs Facebook Reviews

Facebook and Google Reviews are essential for building trust with Halifax’s customers. Positive reviews act as modern word-of-mouth recommendations, reassuring locals that your business delivers exceptional products or services. Google reviews directly impact your visibility in local search results, helping your business stand out when customers search for services in Halifax. Facebook reviews add an additional layer of credibility, often guiding people who rely on friends and family for trusted recommendations. Actively requesting reviews and responding to them shows you value feedback and care about your customers’ experiences.

Google reviews are the ones to be most concerned about because Google owns 93% of the search market share - and Google reviews are what customers see the most.

Leveraging Instagram for Halifax Businesses

While reviews build trust, being active on Instagram keeps your business top of mind in Halifax’s vibrant, social-savvy community. Instagram’s visual format is ideal for showcasing your products, services, and behind-the-scenes moments that resonate with locals. Regular posts, engaging Stories, and interactive features like polls or Q&A sessions allow you to connect with your audience on a personal level and build brand loyalty.

I’ve seen this first hand from one of my clients, Northern Concrete Repairs, who has even received direct messages from folks from reels asking if they could get a quote.

Taking a Wholistic Online Marketing Approach

By leveraging the power of Facebook and Google reviews alongside Instagram’s visual storytelling, Halifax businesses can establish trust, engage their community, and grow their customer base. In today’s online world, consistent activity and authenticity make all the difference. Google even recently updated their Search Algorithm to heavily consider personal experience and expertise. So make sure your website includes these moments as well.